As we continue to innovate and redefine Lombard lending, we are proud to announce a partnership with Parmenion.
Bristol-based Parmenion is the latest investment platform looking to offer our innovative Lombard lending solution to its clients and advisers.
Known for their adviser-centric proposition, the integration enhances Parmenion’s offering to their platform users. Clients of advisers utilising Parmenion’s platform are now able to borrow against the value of their investment portfolios without selling assets.
We were founded on the principle that Lombard lending – once reserved for the ultra-wealthy clients of private banks – should be accessible to a much wider audience. In response, our solution brings the flexibility, speed, and efficiency of Lombard credit to the mass affluent.
The partnership marks another success for us as we continue to scale. Partnering with innovative, agile firms like Parmenion, to offer the solution to advisers, mean we can bring Lombard lending to the marker at speed, with access going live on Parmenion’s platform within 8 weeks.
Our platform offers loans from £65,000, secured against clients’ investment portfolios, increasing liquidity for other investments. And because borrowing is secured lending with highly liquid collateral, Lombard lending offers lower interest rates compared to typical unsecured loans and allows decisions to be made in hours rather than weeks or months.
The result means no disruption to investment plans or triggering capital gains – all while continuing to make gains from investment returns.
With the integration of Four solution, Parmenion advisers benefit from:
- Increased focus and improvement of investment decisions and portfolio performance – keeping clients invested rather than selling assets
- Increased speed of investment for clients, retaining ongoing fee revenue
- Use of borrowing as a strategic tool for tax planning and optimal inheritance strategies
- Support clients with intelligent cash flow solutions, without sacrificing market exposure
- Differentiated from competitors – and competing against private banks
David Newman, CEO of Firenze, commented: “It is an absolute pleasure to be working with Parmenion. From the outset, getting to know the Parmenion team, and every interaction since, we have been nothing but impressed with their customer-centric attitude and desire to build solutions for their advisors in the right way; it is no surprise they are the most-recommended platform. Most excitingly, it is great to see that, so soon after launch, the Lombard lending proposition is already resonating with advisors. Assets are already being moved to Parmenion to allow advisors to better meet clients’ needs.”
Sarah Lyons, Chief Commercial Officer of Parmenion, said: “We’re delighted to partner with Firenze. The adviser and client benefit is clear – Lombard lending provides another option for investments, with clear upsides. But it’s the speed and innovation we’re particularly supportive of. We believe in being agile, and being able to offer this innovative solution is important for our advisers and clients – we’re proud to have done so within just 8 weeks and can’t wait to see the benefits Lombard lending brings to our end clients.”
To find our more about Lombard lending – download our whitepaper here.
If you would like to speak to a member of our team about how Firenze can offer Lombard lending to your advisors or end clients, speak to us.