Complaints Policy

1. Introduction

1.1 Background This document outlines the policy and framework that Firenze follows to handle complaints and manage conduct risks in line with industry best practices. Firenze is committed to ensuring customers are treated fairly, and that complaint-handling processes do not create unnecessary barriers or delays. The firm’s commitment includes:

  • Ensuring all business interactions promote good customer outcomes.
  • Handling complaints in accordance with internal guidelines for dispute resolution. 
  • Implementing systems and controls to manage complaints efficiently, ensuring timely responses and fair treatment throughout the complaint process.

This document ensures that the Company, its management, and its employees are aware of the policy regarding disputes and their resolution. The firm strives to maintain high standards of customer service and accountability.

1.2 Purpose The purpose of this document is to set out the policy that will be adopted by Firenze in regard to ensuring any expressions of dissatisfaction (complaints) in relation to any actions and/or behaviours attributed to Firenze or anyone representing Firenze (whether directly or indirectly) are assigned appropriately and tracked to conclusion. The firm is committed to treating customers fairly and delivering fair outcomes. We recognise that from time to time things can go wrong. Consequently, customers can raise their dissatisfaction with us and it is important to put things right. It also involves Firenze considering the impact of the error and assessing whether redress is appropriate and reasonable to do so. Recognising complaints and dealing with them appropriately gives us the opportunity to: 

  • Receive valuable feedback about the products we offer 
  • Receive valuable feedback about the way we deliver our services 
  • Put mistakes right 
  • Retain our customers 
  • Increase customer confidence to trade with us 
  • Learn how we can improve

Information and details about raising a complaint is available to all customers through our App, website and customer service channels. Complaints may be about any of the products or services we offer or those of any third parties. Firenze is committed to consistent; prompt, impartial and fair resolution of complaints by ensuring they are administered appropriately and in a timely manner and, in line with this policy, escalated appropriately to suitably experienced and competent individuals.

1.3 Approval and ownership This Policy is approved and owned by Anna Curtis (Head of Finance and Operations). This version of the Policy remains effective until it is withdrawn, or an update approved. This document will be reviewed and revised at least annually or where appropriate. Any changes to this Policy will require approval from the individual responsible for Complaint Handling. If you have any questions, require clarification or guidance on any element of this Policy, you should contact the individual responsible for Complaint Handling in the first instance. In their absence, you should contact their deputy.

1.4 Scope The general principles of this policy are applicable to how the business handles ALL customers' complaints with specific policy requirements that must be met whether or not the complaint is categorised as a regulated complaint. This policy therefore applies to:

  • All business areas and functions involved with the management of or operation of customer sales or servicing, irrespective of whether this is person to person (inbound or outbound telephony), digitally (through the app, website or social media) or paper based (correspondence through letter email or through satisfaction surveys).
  • All current and prospective colleagues (permanent and temporary, full or part time) including any colleague employed by agencies.
  •  Third party supplier entities where activity is co-sourced and/ or outsourced to them by the firm.

2. Definition

2.1 Regulated complaints

Firenze considers a complaint as being any oral or written expression of dissatisfaction, whether justified or not, from or on behalf of a person (a person includes individuals and legal entities, such as companies, partnerships and trusts) about the provision of, or failure to provide, a financial service which:

  • Alleges that the complainant has suffered (or may suffer) financial loss, material distress or material inconvenience; and
  • Relates to an activity of Firenze, or of any firm with whom Firenze has some connection in marketing or providing financial services or products, which come under the jurisdiction of the Financial Ombudsman Service.

2.1.1 Unregulated financial complaints An unregulated financial complaint is treated internally as though it is a regulated complaint. Firenze strives to focus on doing the right thing for customers and will not adhere to a lesser standard just because it is an unregulated product. The key difference in the policy for Unregulated Financial Complaints, however, is that the customer does not have the ability to complain to the FOS so we add an additional internal step for escalation: the final response to a Complainant should state that they can refer the complaint to the Head of Clients if they are still unsatisfied after the final response. The Head of Clients will then have discretion over to how to handle the complaint. 2.2 Eligible complainants Firenze considers an eligible complainant to be:

  • Consumer (a natural person acting for purposes outside their normal trade, business or profession)
  • Micro-enterprise – defined as being any entity (including the self-employed), which employs fewer than ten people and has a turnover or annual balance sheet of less than £2 million.
  • Charity, which has an annual income of less than £6.5 million at the time of the complaint.  Trustee of a trust, which has a net asset value of less than £5 million at the time of the complaint.
  • Small business – defined as not being a micro-enterprise, has an annual turnover of less than £6.5 million and employs fewer than 50 people or has a balance sheet total of less than £5 million.
  • Guarantor – defined as being an individual who is not a consumer and has given a guarantee or security in respect of an obligation or liability of a person, which was a micro-enterprise or small business as at the date that guarantee or security was given.

3. Complaint handling procedures and consumer awareness

3.1 Procedures Firenze will establish and operate appropriate and effective complaint handling procedures for: 

  • Complaints relevant to our firm; and 
  • Referring a complaint to another third party, where Firenze is found to not be liable for the complaint, but has identified the complaint may relate to the relevant third party, such as a product provider or another advisory firm.

3.2 Complaint handling principles All complaints will be handled in line with the following principles: 

  • Complaints will be investigated competently, diligently and impartially; 
  • The subject matter of the complaint will be assessed fairly, consistently and promptly; 
  • Investigations will conclude whether the complaint should be upheld or rejected. In doing so, the reason for reaching such a decision will be explained in plain English to the complainant; 
  • The appropriate remedial action or redress will be determined after an assessment of the complaint. The rationale for any offer or remedial action or redress will be explained to the complainant in a way that is clear, fair and not misleading; and 
  • Any offer of remedial action or redress accepted by the complainant will be complied with promptly.

3.3 Handling Timescales Firenze strives to resolve complaints at the earliest opportunity from when they are first recognised. It is the intention of the firm to handle complaints at the first point of contact and to have robust systems and controls in place to manage them on an ongoing basis. If the complaint cannot be resolved or handled at first point of contact, the firm will aim to resolve it by close of business on the third business day following receipt. Where a complaint has been resolved within this timeframe, the complainant will be issued with a Summary Resolution Communication (SRC), summarising that their concerns have been addressed and confirming the next steps. Complaints resolved during this period will be considered to have been resolved ‘informally’ and in line with the Complaints handling process. Where the complaint is not resolved within 5 working days an acknowledgment letter will be issued promptly to the customer containing a copy of the firm’s Complaint Procedures. The complainant will be kept informed of any investigation and about the outcome of the complaint within 8 weeks. At this point the complainant will be issued with either a final

response, or written response explaining why the firm is not able to provide a final response and when we expect to do so.

3.4 Forwarding Complaints Where the firm has reasonable ground to believe that another firm may be solely or jointly responsible for a regulated complaint, it will promptly forward the relevant part of the complaint to the other firm, and ensure that by forwarding any complaints we: 

  • Inform the complainant formally in a final response of why the complaint has been forwarded to another firm, including that firms contact details; and 
  • Where jointly responsible for the fault alleged in the complaint, ensure it complies with our own obligations in respect of the complaint part that has not been forwarded by the firm in line with our Complaints Handling Process and timescales.
  • Where we receive a forwarded complaint from a third party, this will be treated as a customer complaint as if the customer sent this directly to us and will be handled in line with our Complaints Handling Process and timescales.

3.5 Redress Redress is effectively how we put the customer back in the position they would have been in, had the event complained about not happened. This will often include offering the customer a payment in recognition of financial loss. However it may be appropriate, depending on the circumstance, to consider other types of redress. The firm defines redress under the following categories:

  • Refund / Waiver – the refund of a fee or charge paid to us for the services we provided if those services have significantly fallen short of an acceptable standard or the fee or charge in contention should not have been applied in the first instance.
  • Reimbursement – a payment made in respect of a financial loss or cost incurred by the customer as a result of the subject complained of, or to recover out of pocket expenses.
  • Compensation – a payment made in respect of interest awarded, where settlement is delayed, in recognition of distress or inconvenience as a result of our actions, or a gesture of good will payment. 3.6 Consumer awareness All individuals employed by Firenze (whether directly or indirectly) are fully aware of our complaints handling procedures. Firenze will provide consumers with information on our complaints procedures, free of charge. These will be included on our website. A complaint procedure summary document will also be sent to the complainant when the complaint is acknowledged.

4. Principles Information, communication and training

4.1 Complaint Principles Firenze is committed to delivering fair outcomes for all customers that choose to make a complaint and will:

  • Make it as easy as possible for complainants to raise a complaint;
  • Treat complainants with respect, understanding that they have a right to express dissatisfaction with our policies, processes and quality of service;
  • Ensure complaints are promptly acknowledged and complainants are kept appropriately informed on the progress of their complaint;
  • In dealing with customers use language which is jargon-free and easily understood;
  • Take care to avoid conflicts of interest when handling complaints. In addition, Firenze will when responding to all regulated complaints:
  • Respond in a way that clearly explains the outcome and informs the complainant of their rights;
  • Put the complainant back in their original position where there is evidence of detriment and ensure appropriate redress is paid;

Perform root cause analysis to identify and rectify causes of complaints; We take responsibility for our errors and openly admit when we are at fault. We uphold accountability for our mistakes and maintain transparency in our interactions with customers. We are committed to keeping customers informed, providing regular updates, and ensuring fairness in addressing the reasons behind a complaint.

4.2 Communication General Firenze will provide adequate communication of this policy to ensure that all staff maintain adequate awareness and knowledge of it. It is expected that all staff from Senior Management to Administrators are able to identify any complaint they may receive and escalate appropriately. Clear instructions will be provided to all users to ensure that standards are complied with.

4.3 Complaint handling staff All staff dealing directly with complaints must be competent to undertake the role. Competence must be attained and maintained, with appropriate evidence. Complaint Handling staff must act independently and must be of sufficient seniority within our firm. They will be responsible for and deal with all complaints received, and have the authority to settle complaints (including, where appropriate, the offering of redress).

6. Record keeping

6.1 Retention requirements All complaints must be logged on the complaints register immediately and updated accurately as the investigation progresses. We will keep a record of each complaint received and the measures taken for its resolution, and retain that record for 3 years from the date the complaint was received or in accordance with the Document Management, Retention and Destruction Policy, whichever is the longer. Should there be any communication with internal or external counsel (Privileged communications) relating to a case, these will be held separately by our Legal Counsel for as long as required.

6.2 Accessibility of records All records will be retained in a format that:

  • Ensures they are readily accessible and available for inspection within two business days of a request being received.
  • Can be readily produced on paper, if requested.
  • Can provide an audit trail of any amendments or corrections made.
  • Isn’t possible for the records to be manipulated or altered.
  • Can be exploited through information technology when analysis of the data cannot be easily carried out due to the volume and nature of the data.

As Firenze maintains its records in electronic form, we will take reasonable steps to ensure that:

  • The electronic record accurately reflects the original information; and
  • The electronic record has not been subject to unauthorised or accidental alteration. Where items are considered to be of a sensitive nature, we will ensure the information is suitably protected in accordance with our data protection policy.

7. Complaint Monitoring The firm will ensure that quality assurance checks are undertaken to ensure the handling of customer complaints consistently delivers fair outcomes for customers and the competence of complaint handlers is maintained. The Quality Assurance framework will ensure:

  • Complaints are recorded correctly – the correct logging of new or reopened complaints, the type of complaint is accurately selected with correct dates and notes added. investigation and resolution notes present.
  • Communication – Customers are kept informed as to the status of their complaints and correspondence is issued in line with the correct timescales, is clear, fair and not misleading.
  • Investigation – Complaints have been investigated, evidence sort, root cause and rationale established.
  • Outcome Decision – The correct decision has been achieved and that the system reflects that decision.
  • Redress – Redress has been calculated and progressed accordingly, has been authorised and paid,
  • Complaint Closure – That the complaint has been closed within appropriate timescales and final rational and responses issued.

The second line compliance team will undertake periodic monitoring of complaints handling and of, the first line quality assurance activities undertaken.

8. Root cause and management

8.1 Root cause analysis (RCA) A full analysis of complaints received will be undertaken in order to identify whether any lessons can be learned, such as whether existing processes aren't working, whether additional training is needed or a business or process change is required. (Refer to complaint procedures for more detail) In addressing every identified complaint, our objective is to gain a comprehensive understanding of the incident, considering the specifics of what occurred and the underlying reasons. We acknowledge that issues may arise despite our preventive efforts, and we maintain a culture that refrains from assigning blame. Instead, we approach investigations with a collaborative mindset and a sincere commitment to improvement. Our focus is on learning from incidents, fostering a culture of continuous enhancement and a genuine desire to improve our organisation. 8.2 Management information (MI) Appropriate MI relating to complaints received, their root causes and how they're handled will be collected and reviewed by senior management. MI will not simply focus on high-level data, but also on areas such as:

  • Causes and reasons for complaints  Products and services the complaints relate to
  • Remedies being taken to rectify underlying causes
  • Complaints closed on the same or next business day
  • Time to close
  • Upheld vs rejected

MI will be able to evidence the root causes identified, underlying specific complaints or any systemic compliance failures. Where the complaints records show a trend, we will consider the position of other clients who may also have cause to complain but haven’t.

9. Senior management oversight Firenze’s senior management is responsible for the implementation of the complaint handling policy, associated procedures and for monitoring compliance with them. Firenze will allocate responsibility for overseeing our complaint handling to a senior manager within our business. This will be documented in their statement of responsibilities. As part of their oversight role, this person will ensure we comply with the following:

  • Complaints handling
  • Complaints resolution
  • Complaints reporting
  • Root cause analysis and internal reporting of management information
  • Staff awareness of complaints procedures

In addition to the above, senior management is responsible for establishing a “complaints function”, which is accountable for the investigation of complaints – this will be proportional to the size and complexity of Firenze and the number of complaints received.

10. Policy breaches

10.1 Non-compliance Non-compliance, whether deliberate or not, of any point within this policy will be treated as a disciplinary matter.

10.2 Reporting If any individual becomes aware, whether directly or indirectly, of any instances of non- compliance or potential instances of non-compliance (whether deliberate or not) with this policy, they must be reported to the appropriate Senior Manager responsible for Complaint Handling.

10.3 Failing to report

If any individual fails to report a known breach of this policy, disciplinary action could be instigated.

11. Associated policies and documents

  • Complaints procedure
  • Treating customers fairly policy

This policy is approved by the Firenze Board and in implementing this policy, the Board has delegated executive responsibility for the Head of Finance & Operations. The owner of this policy will ensure that the policy is implemented in practice and will inform the owners of other impacted policies where new or significant changes are made to this policy. This policy and future changes will be communicated via internal communication channels to key stakeholders. The owners of related policies must undertake the required review and any subsequent amendments to their own policies to ensure they are aligned with this policy. The implementation of this policy will be supported through ongoing training, the associated business standards and procedures and relevant systems and controls. The governance framework and oversight activities will provide assurance that colleagues understand their responsibilities.