Firenze is entering an exciting new chapter. As we continue to unlock access to Lombard lending, we are proud to announce a series of milestones that signal both our rapid growth and our bold ambitions for the future.
This autumn, Firenze has moved into a new office in London, just a short walk from Lombard Street—the historic heart of English banking and home of the Bank of England. The significance of this move is not lost on us.
Lombard lending itself was born out of Renaissance Italy and spread across Europe, finding its namesake in Lombardy and its legacy in the very street where modern banking flourished. To have Firenze’s London hub based so close to this landmark of financial history underscores both our heritage and our mission: to democratise Lombard loans, making it accessible to wealth managers, advisors, and clients, not just the purview of traditional private banks.
Scaling the Firenze Team
Our growth is not only measured in square footage—it’s also measured in people. Firenze is building a team of industry leaders and innovators who will strengthen our platform and scale our reach.
We are delighted to welcome a new Head of Marketing, who will play a pivotal role in raising Firenze’s profile to a wider audience. As Lombard lending becomes an essential part of the modern wealth management toolkit, our ability to communicate the benefits clearly, credibly, and at scale has never been more important. This hire strengthens our ability to partner with wealth managers and advisors, helping them embed Lombard lending seamlessly into their offering.
In October, we will also welcome a Head of Corporate Finance who has an enviable wealth of experience in the industry, having worked at Coutts, Rothschilds and St James’s Place. This appointment comes at a pivotal moment as Firenze continues to deepen relationships with its core funders. Their expertise will ensure strong financial foundations for our next phase of growth and help us gear up for our next funding round in 2025.
We are also investing in technology. Firenze is now hiring a Platform Engineer to expand and enhance the proprietary infrastructure that underpins our solution. Our platform is the engine that allows us to deliver efficient, compliant, and scalable Lombard lending prioritising user experience and risk management. Strengthening this foundation is essential as demand from wealth managers and their clients continues to accelerate.
Fuelling our Ambition
Firenze was founded on the principle that Lombard lending—once reserved for the ultra-wealthy clients of private banks—should be accessible to a much wider audience. We’ve created a solution that brings the flexibility, speed, and efficiency of Lombard credit to the mass affluent.
Our London expansion, strategic hires, and platform investment all reflect one thing: ambition. Just as Lombard lending reshaped financial markets in the Renaissance, we believe it is now reshaping wealth management today. Firenze is proud to be at the forefront of that shift.
As we look ahead to our next funding round in 2026, we are more committed than ever to scaling our impact. Our presence near Lombard Street is symbolic of both where this industry began and where it is heading. Firenze is building the future of Lombard lending—one that is more open, more innovative, and more aligned with the needs of today’s wealth managers and their clients.