Partnerships Manager - Advisers & IFAs

London (Hybrid) | £80k-£100k

Role Overview:

This role offers the opportunity to drive one of the most important growth channels at Firenze: building and scaling financial adviser partnerships across leading adviser platforms. You will be responsible for originating, developing, and growing relationships with financial advisers, IFAs and planners to drive loan origination and expand the Firenze loan book.

The Adviser Partnerships Manager will focus on originating and growing adviser relationships via platform distribution (Model A). This is a commercially driven role with a strong emphasis on business development, sales execution, and revenue generation.

You will be responsible for building a pipeline of adviser firms, converting them into active users of Firenze, and driving consistent loan origination through education, engagement, and structured sales activity.

A key part of the role is education, enablement, and long-term engagement. Revenue is driven through client adoption over time, rather than one-off transactions, so building sustained usage is critical.

You will operate with a clear commercial mandate, working closely with the Head of Revenue, Credit, and Partnerships teams to embed Lombard lending into adviser workflows and create repeatable growth across platform ecosystems.

Location:

London – minimum 3 days a week in our London (Bank) office, with travel to partner firms across the UK

About Us:

At the forefront of using investment portfolios as security for access to credit, Firenze is emerging as the category defining leader in what is known as “Lombard lending”. We already work with some of the UK’s leading wealth management firms and investment platforms to unlock access to what has historically only been available to UHNW clients of private banks. Backed by top tier investors, Firenze is now scaling the team to continue to ensure our credit infrastructure is underpinned by innovation, cutting-edge technology, and an unwavering commitment to driving client outcomes.

Backed by leading investors and having recently completed our Series A, Firenze is now entering a significant phase of growth – expanding distribution, scaling our loan book, and building out our partnerships team.

Key Responsibilities:

Business Development & Adviser Acquisition

Identify, target, and onboard new adviser firms across key platforms
Build a strong pipeline of prospective adviser relationships and convert into active introducers
Own the end-to-end sales process from initial outreach through to first case

Platform-Led Growth Strategy

Work closely with platform partners to unlock adviser distribution at scale
Develop go-to-market strategies within each platform ecosystem
Identify high-potential firms and segments to prioritise

Loan Origination & Revenue Ownership

Drive consistent loan book growth through adviser relationships
Support advisers in identifying client opportunities and progressing cases
Own and deliver against individual revenue and origination targets

Adviser Engagement & Enablement

Deliver training, webinars, and workshops to advisers
Position Lombard lending as a core tool in client planning (tax year-end, liquidity, etc.)
Create repeatable engagement strategies to drive ongoing usage

Pipeline Management & Conversion

Actively manage a sales pipeline, ensuring strong follow-up and momentum
Work closely with credit and operations to progress deals efficiently
Balance persistence with relationship management to maximise conversion

Market Feedback & Strategy Input

Provide insights on adviser behaviour, platform dynamics, and competitor positioning

Requirements:

Experience (4+ years): In financial services, ideally in working with IFAs, wealth management, platforms, or lending
Sales & Business Development: Proven ability to originate and close new business relationships
Adviser Market Knowledge: Strong understanding of IFAs, financial planners, and platform ecosystems
Commercial Mindset: Comfortable owning targets and driving revenue growth
Communication Skills: Ability to engage, influence, and educate advisers effectively
Drive & Ownership: Self-starter who thrives in a fast-paced, high-growth environment

What’s in it for you?

Competitive Salary: £80k-£100k per year (dependent on experience).
Equity Opportunity: All employees benefit from share options in a fast-growing fintech.
Performance Bonuses: Transparent milestone-based team bonuses.
Rewarding the Long-Term: After 5 years with Firenze, you are entitled to a paid one-month sabbatical with £1,000 bonus.
Learning & Development: After your first twelve months, you receive a L&D budget of £1,000 a year towards personal or professional development.
Career Growth: An incredible learning journey with opportunities to make a real impact on the future of financial services.
Ownership & Responsibility: Take charge and lead in a meaningful way.
Collaborative Culture: Work with highly ambitious and focused colleagues.
Generous Leave: 30 days annual leave plus bank holidays.

How to apply?

If you’re excited about joining a leading fintech startup, we’d love to hear from you. Send us your CV and a short note on why you’re interested in this role.

Close Date for Applications: 8th May 2026